More

    Jack Dorsey says Twitter will ban all political ads

    Must Read

    BJP Councillor in Vadodara openly violate social distancing rule during birthday celebration

    BJP leaders are seems to be not taking the lessons and organise programmes without maintaining any Covid...

    181 Abhiyam Mahila Helpline perform role of hygiene warrior

    Explain a woman in Savli the responsibility of maintaining cleanliness in the villa Normally...

    Patients from outside Vadodara cremated in city following Covid 19 protocol

    OSD Dr. Vinod Rao informed that In the last 19 days of September, 160 persons from outside...

    Twitter is planning to ban political ads from its service globally, the company announced Wednesday via a series of tweets from its CEO Jack Dorsey. The ban will go into effect Nov. 22.

    Dorsey said the ban will cover ads about specific candidates and issues  the broadest possible ban. Some ads will be allowed to remain, including those encouraging people to vote. According to a Twitter spokesperson, news organizations are currently exempt from its rules on political advertising, and the company will release full details on exemptions next month.

    This is a major shift in policy for Twitter. Ahead of the 2016 election, the company sold new targeting options to campaigns and promoted hashtags ahead of the debates. But during the campaign, Twitter was beset by a misinformation campaign coordinated by a Kremlin-linked troll farm and even tried to sell Russia Today 15% of its US elections ad inventory. The company does not want a repeat this year.

    Twitter’s move comes as Facebook has faced heavy criticism for political ads, which permits candidates to lie according to a policy the company clarified earlier this month. CEO Mark Zuckerberg and his executives have defended this move by saying that they do not want the company to be arbiter of truth, and instead will allow the public and media to assess the truth of claims.

    He also poked at Facebook’s argument that banning tweets will favor incumbents, giving challengers less voice. “Some might argue our actions today could favor incumbents,” Dorsey said. “But we have witnessed many social movements reach massive scale without any political advertising. I trust this will only grow.”

    Dorsey’s swipe follows months in which Facebook has used Twitter as its own talking point piñata. Since the beginning of the year, Zuckerberg has highlighted his own company’s commitment to trust and content moderation by stating that it spends more on safety than Twitter’s whole annual revenue. That repeated talking point has rankled some officials at the Dorsey-led company, according to sources close to the company.

    Facebook’s policy has also tied the company in knots, leading to challenges from critics, including activist Adriel Hampton, who registered as a California gubernatorial candidate just so he could run false ads. On Tuesday, the company banned his ads on the grounds that he only registered to run so he could circumvent their policies. Hampton is now exploring legal options to challenge the social network’s decision.

    Zuckerberg responded to Twitter’s move on a call with investors Wednesday. “Although I’ve considered whether we should not carry these ads in the past, and I’ll continue to do so, on balance so far I’ve thought that we should continue,” Zuckerberg said. “Would we really want to block ads for important political issues like climate change or women’s empowerment?”

    Politicians across the spectrum also responded to Twitter’s decision. “This is the right thing to do for democracy in America and all over the world,” Hillary Clinton tweeted. “What say you, @facebook?” Brad Parscale, the Trump 2020 campaign manager, called the move “yet another attempt to silence conservatives.”

    Twitter is not the first social network to ban political ads. In early October, Chinese-owned TikTok said it would not allow political ads on the video meme platform, stating that it does not fit the network’s experience. Pinterest also bans most ads around political campaigning.

    A Twitter spokesperson declined to say how much the company earns from political ads, only noting that it’s a small percentage of its overall revenue base.

    According to Dorsey, the company will publish a policy on the change Nov. 15, which will go into effect on Nov. 22. Twitter’s announcement, made right as Facebook released its third-quarter earnings, puts even more pressure on the social giant to explain its often-confusing political advertising policies.

    LEAVE A REPLY

    Please enter your comment!
    Please enter your name here

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Latest News

    Rajya Sabha passes Epidemic Diseases (Amendment) Bill, 2020

    Rajya Sabha today passed the Epidemic Diseases (Amendment) Bill, 2020. The Bill amends the Epidemic Diseases Act,...

    181 Abhiyam Mahila Helpline perform role of hygiene warrior

    Explain a woman in Savli the responsibility of maintaining cleanliness in the villa Normally the 181 Abhayam Women's Helpline...

    Patients from outside Vadodara cremated in city following Covid 19 protocol

    OSD Dr. Vinod Rao informed that In the last 19 days of September, 160 persons from outside Vadodara district who passed away...
    video

    Waghodia MLA Madhu Shrivastav dance without mask in Bhajan Sandhya

    Recently discharged from hospital after Covid 19 treatment A dance video of Waghodia MLA Madhu Shrivastav goes viral on...

    Covid 19 cases reached 10559 in Vadodara after 132 new cases on Sunday

    Covid 19 cases in Vadodara reached 10559 after 132 cases registered in last 24 hours. Total 70 patients discharged from hospital which...

    More Articles Like This

    - Advertisement -