IAGT India announces four Regional Editions, culminating into a Finale this International Women’s Day – An Initiative for Young Women, By Women

The year 2020 witnessed Zee Entertainment Enterprises Limited’s live entertainment and IP vertical – Zee Live and Branded introduce ‘It’s A Girl Thing’(IAGT), a global festival that empowers young women to break stereotypes and express themselves, in a unique format in India. IAGT aims to empower, inspire, and encourage young girls to break stereotypes and pursue their dreams.

In a bid to achieve the greater goal, this International Women’s Week, It’s A Girl Thing- India, co-powered by Stayfree announces its Regional Edition, culminating in a three-day virtual finale summit, starting from 6th March 2021 to 8th March 2021. The platform with a purpose will bring together the regional, national, and international influencers, artistes and creators in live interactions, panel discussions, virtual meet and greets discussing various subjects including body positivity, education, health, nutrition, fitness, self-love and adulting. The edition will introduce four regional chapters in Punjabi, Kannada, Marathi, and Bengali, which will address region specific issues and address the audience in their native language encouraging young women to speak their heart out. IAGT India will culminate on 8th March 2021 with a pan-India national finale featuring an illustrative line-up of leading Indian and International personalities such as Aerial Powers, Ahsaas Channa, Ankita Bansal, Himanshi Parashar, Kareema Barry, Kusha Kapila, Namratha Gowda, NehhaPendse, Ritabhari Chakraborty, RJ Malishka, Sukki (aka Sukki Menon) amongst others.

It’s A Girl Thing aims to build and nurture a global community that introduces young women to meaningful content, conversations, and experiences. It is an initiative which brings girls together through various formats - online, in person at festivals, cross culturally and around their interests - so they never stop dreaming of everything they want to be. An initiative for young women by women, IAGT aims to inculcate confidence that enables them to go beyond societal norms and conventions and create a spirit of self-love and sisterhood. Driven by this very vision, IAGT India will play host to women leaders from all walks of life who have charted their own path of excellence.

Swaroop Banerjee, Chief Operating Officer and Business Head, Zee Live, further adds, “Last year when we got IAGT to India, the plan was to keep growing with this lovely property and create an inclusive, empowering space for young women. This women’s day, we are back with IAGT. In fact, we are going regional. India, being as linguistically diverse as she is, we want to ensure that language is no barrier to empowerment. Using the strength of ZEE’s regional channels, we are bringing together incredible women across 4 languages to this stage to speak to young girls in Marathi, Punjabi, Kannada and Bengali. This all will end with a finale featuring women from India and overseas.”

Jasper Donat, Co-Founder and CEO of Branded, states, “It’s a Girl Thing is a growing international community focusing on female empowerment, entertainment and inspiration and we are delighted to be expanding in India once again. After introducing IAGT to Singapore and Manila, we brought IAGT to India in 2020 and received a tremendous response. With the new addition of ‘The Regional Editions’, we are confident that IAGT 2021 will be bigger and better, reaching the minds.”

At its first ever digital edition in October 2020, IAGT India featured eminent speakers such as Liza Koshy, Prajakta Koli,Akriti Kakar, Dia Mirza, Dolly Singh, Fatima Sana Shaikh, Raja Kumari, Rhea Kapoor, Mali from the Music and Entertainment Industry, Barkha Singh, Merrell Twins and Sejal Kumar from Fashion, Aranya Johar, Megha Rao and Shaheen Bhatt from Literature and Journalism, Avani Awasthee and Robert Swan OBE from Climate Change amongst others, who were successful in reaching out to millions of young women across the country.