Gujarat: No middlemen, use app to sell livestock

Centuries-old cattle fairs are passe. All cattle buying and selling will go digital when 36 lakh dairy farmers of Gujarat, who are part of home-grown dairy giant Amul's family, will do business through a cattle trading platform.

With this, a breeder in Junagadh will be able to sell a newborn Gir or Kankrej calf to a dairy farmer in Kutch or Surat or buy Mehsani or Murrah buffalo online from north Gujarat from the comfort of his home.

Amul's platform for online sale and purchase of bovines has been launched for all the dairy unions of the state that enjoy the biggest share in India's organized dairy cooperative sector.

Five years ago Amul - the Gujarat Co-operative Milk Marketing Federation (GCMMF), India's largest food products marketing organization and its 18 milk unions across the state - adopted a common software.