The 2020 edition to arrive at all Reliance Fresh and Smart stores across the country
Reliance Retail’s biannual Full Paisa Vasool Sale is back and this time it gets even bigger. This year’s first edition of the mega retail shopping festival will run at all Reliance Fresh and Smart stores starting from January 22 to January 26.
Once again, the biannual mega sale will help consumers from across the nation to join in the festival of modern retail. The event becomes even bigger as consumers get to witness the mega offers in their neighbourhood store. During the 5 days of Full Paisa Vasool Sale, customers can avail great offers on the entire product range including grocery, staples, fruits & vegetables, kitchen & homeware and other general merchandise.
The January 2020 edition of Full Paisa Vasool Sale is backed by a 360-degree campaign in Hindi and Regional languages across mediums including TV, Print, Radio, BTL and Digital platforms. The campaign features Deepika Kakkar, a popular face across households, along with the Reliance Fresh & Smart Genie, who represents the arrival of Full Paisa Vasool Sale. Campaign comprises 10 distinct commercials across key categories that showcase the extensive product mix and key consumer benefits offered during the sale.
This edition of Full Paisa Vasool Sale, between 22nd and 26th January will see its strongest ever presence across touch points. Along with an aggressive TV & Print outreach, there is an aggressive Digital campaign on Facebook, Youtube, Twitter and Google display network. The Brands have tied up with Key influencers on social media platform to get extensive regional consumer outreach on social platforms.
Damodar Mall, CEO, Reliance Fresh and Smart, says “Supermarket brands like ours, with years of presence in consumers’ neighbourhood, have become part of their daily routine. We are part of the community and their joys, celebrations and festivals that touch their lives. Such occasions present an opportunity for us to speak to and connect with our consumers.”
Reliance Fresh and Reliance SMART have been growing consistently in recent years and today Reliance Retail operates over 700 Fresh / Smart stores. These stores bring delightful experiences and help customers across the country, in Metros as well as Small towns to engage with festivals of modern retail.