Facebook threatens LinkedIn with job posting feature

In a direct threat to Microsoft-owned LinkedIn, social networking giant Facebook is experimenting with a job opening tab on its business Pages.

A Facebook spokesperson told TechCrunch: “Based on behaviour we’ve seen on Facebook, where many small businesses post about their job openings on their page, we’re running a test for page admins to create job postings and receive applications from candidates.”

The new feature is not only a threat to LinkedIn but developers like Workable and Jobscore that build “Jobs” tab applications that businesses can embedded in their Facebook Pages.

The new feature may help companies drive traffic to their Facebook Page beyond marketing their products in the News Feed,

The job postings will also show up in a Jobs tab of the Page, creating a place where companies can send job seekers.

Job postings will include an “Apply Now” button, helping job seekers to quickly apply for multiple jobs without typing in redundant information.

Submitted applications will be received by the Page as a Facebook Message.

LinkedIn has 467 million members compared to 1.79 billion Facebook users.