Netflix ups offer from Rs. 60 cr. to Rs. 125 cr. for Aamir Khan’s Sitaare Zameen Par to stall YouTube release strategy

Originally, the streaming giant had floated an offer in the range of Rs. 50 – 60 crores, a figure consistent with what most top-tier Bollywood titles command. 

However, the dramatic jump in valuation comes in response to Aamir Khan’s persistent advocacy for an alternative digital distribution model - namely, YouTube Pay-Per-View.

Known for his fiercely independent mindset and unconventional marketing choices, Aamir Khan has made his displeasure with traditional subscription-based streaming platforms well known.

Over the past year, the superstar has spoken extensively about making his films available on YouTube via a pay-per-view model, arguing that such a platform ensures far greater accessibility for Indian audiences, particularly in Tier-2 and Tier-3 cities where paid streaming subscriptions are less common.

According to Khan, this model would enable audiences to watch new films for a nominal one-time fee, bypassing the paywalls of expensive monthly subscriptions.

This kind of release allows for deep penetration - the film becomes accessible to anyone with a smartphone; he had stated earlier this year at a closed-door industry conclave.

While it remains to be seen whether Aamir will accept Netflix’s hefty offer or stick to his disruptive release strategy, the stakes are undeniably high.

If Khan chooses the YouTube Pay-Per-View route, it could redefine the economics and audience reach of mainstream Bollywood cinema - and potentially redraw the digital map of film distribution in India.

For now, all eyes remain on Sitaare Zameen Par - not just for its cinematic promise, but for the tectonic shift it could bring to the entertainment industry at large.