After joining hands with Twitter, the Election Commission has announced its partnership with Facebook to reach out to 31 per cent of the electorate in Tamil Nadu and achieve 100 per cent turnout.
Chief Electrol Officer Rajesh Lakhoni and Director of Public Policy (India, South and Central Asia), Facebook, Ankhi Das in a joint press conference announced the partnership.
Lakhoni said this was part of the Commission’s ‘Tamil Nadu 100 percent initiative for the May 16 polls. The move comes after EC’s tie-up with Twitter last month to give a fillip to its #TN100percent campaign.
Stating that her company was delighted to partner with EC, Das said from May 15 onwards Facebook users will see news feed reminders with informational links about their polling stations.