Messi says Namaste India, joins BYJU’s EFA campaign as global brand ambassador

Argentina and Paris Saint-Germain star Lionel Messi on Tuesday posted on Instagram with folded hands as he became the global brand ambassador of ed-tech platform BYJU’s Education For All (EFA) foundation.

We are honoured to have Lionel Messi join us in our mission to provide accessible education for all children, regardless of their background or location,” said Divya Gokulnath, co-founder of BYJU'S.

BYJU'S said under EFA, it provides free of cost products to children from disadvantaged backgrounds.

Nearly half of the EFA beneficiaries are girls and several others are from sensitive areas, including border regions and naxal-impacted districts, it added.