• Lifestyle
More

    This Diwali, expect ‘unexpected’ with ‘Ae Dil’-‘Shivaay’ clash

    Must Read

    Govt school teacher Ranjitsinh Disale becomes the 1st Indian to win The Global Teacher Award prize 2020

    Ranjitsinh Disale, a government school teacher from Paritewadi, Maharashtra, had made history. This is not because he...

    Karnataka Bandh: Protests staged in Bengaluru

    The state-wide bandh organised by pro-Kannada groups in Karnataka on Saturday, opposing the government's decision to create...

    Reports: Varun Dhawan, Neetu Kapoor test positive for COVID-19

    Actors Varun Dhawan and Neetu Kapoor have tested positive for the novel coronavirus, according to reports. They...

    The 2016 Diwali is expected to witness a lot of fireworks at the box office with two major releases – Ajay Devgns “Shivaay” and Karan Johars “Ae Dil Hai Mushkil”. As per the buzz, both the films will give an “unexpected” response in terms of collection around the auspicious occasion, say trade pundits.

    Set to release on Friday ahead of Diwali on October 30, both the films have been hyped well. While “Ae Dil Hai Mushkil”, starring Ranbir Kapoor, Aishwarya Rai Bachchan and Anushka Sharma, created headlines for featuring Pakistani actor Fawad Khan amid of the growing tensions between India and Pakistan, “Shivaay” has been appreciated by many for showcasing scenic locales of Bulgaria, Mussoorie and Hyderabad.

    “Both the films have been hyped well. We are expecting an unexpected response from them, but this can only happen if audience will understand the money spent behind making these films and not watch the pirated versions over moblie phones,” Delhi-based distributor Joginder Mahajan told IANS.

    The advance booking for both the films has been “phenomenal,” says Devang Sampat, Director, India Strategic Initiatives, Cinepolis India.

    “Looking at the number of bookings that we have already received this week, I would say that people are eagerly waiting to catch both the movies at the box office,” Sampat told IANS.

    “It looks like both the movies should fall into the Rs 100 crore club though, eventually the content and audience choice will decide the fate. The movies are star powered and are expected to do well,” he added.

    Similar is the response of advance bookings at INOX, said Rajender Singh, Vice Presidant, Programming and Distribution.

    “We are getting very good response for both the films in advance bookings. We are showing both the films across our INOX cinemas. It’s an extended Diwali weekend and we are hopeful that both the films will do very good business,” Singh told IANS.

    Not only at cinemas, the advance booking of both the films are doing well over various online ticket booking platforms as well.

    “With ‘Ae Dil Hai Mushkil’ we are expecting huge spike in our bookings, the collections will be aided by the extended Diwali weekend. The star studded cast of the movie along with its young theme of love, friendship and heartbreak is going to be a treat for the audience,” Renu Satti, Vice President, Paytm, said.

    Harsh Rohatgi, CEO, JustTickets Pvt Ltd said: “‘Ae Dil Hai Mushkil’ has definitely emerged as the Diwali film to look forward to this festive season. We expect a lot of traffic as advances open on Justickets.”

    BookMyShow is also running a campaign with “Shivaay” and “Ae Dil Hai Mushkil”. The online entertainment ticketing brand is offering patrons an opportunity to book the movie in advance at a discounted price.

     

    LEAVE A REPLY

    Please enter your comment!
    Please enter your name here

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Latest News

    Govt school teacher Ranjitsinh Disale becomes the 1st Indian to win The Global Teacher Award prize 2020

    Ranjitsinh Disale, a government school teacher from Paritewadi, Maharashtra, had made history. This is not because he...

    Karnataka Bandh: Protests staged in Bengaluru

    The state-wide bandh organised by pro-Kannada groups in Karnataka on Saturday, opposing the government's decision to create a corporation for the Maratha...

    Reports: Varun Dhawan, Neetu Kapoor test positive for COVID-19

    Actors Varun Dhawan and Neetu Kapoor have tested positive for the novel coronavirus, according to reports. They were shooting for Bollywood film...

    Fifth round of talks between Centre and farmers to be held in New Delhi today

    The 5th round of talks between the government and the representatives of farmers' unions is scheduled to be held in New Delhi...

    WR accomplish new record by winning 7 national awards at ABCI event

    Western Railway has once again won accolades for its creative excellence and set a record in itself by bagging 7 National...

    More Articles Like This

    - Advertisement -