Deepika Padukone and badminton champion PV Sindhu have been chosen as the faces of PM Modi’s Bharat ki Laxmi campaign, which aims to shed light on the achievements of India’s women. Deepika shared a video to promote the initiative on Twitter writing, “This Diwali, let us throw light on and celebrate the contribution and accomplishments of the women of our country!”
— Deepika Padukone (@deepikapadukone) October 22, 2019
The video features Deepika and Sindhu talking about the effort that thousands of women across the country have to put in and the numerous obstacles that they must face in order to realise their dreams. They call on social media users to share the stories of such women as part of the campaign.
India’s Nari Shakti epitomises talent and tenacity, determination and dedication.
Our ethos has always taught us to strive for women empowerment.
— Narendra Modi (@narendramodi) October 22, 2019
PV Sindhu had also tweeted, “Societies grow when women are empowered and their accomplishments are given a place of pride! I support PM @narendramodi ji #BharatKiLaxmi movement. It celebrates extraordinary achievements of extraordinary women of India.”