Britannia Industries has been fined ₹1 lakh for allegedly making a misleading claim that its bread contains 100% whole wheat, according to a report by the Central Consumer Protection Authority (CCPA).
The action raises concerns over how food products are advertised and whether their labels accurately represent their ingredients. Claims such as “100% whole wheat” can influence consumers who choose bread for its nutritional value.The CCPA has also sought a report in connection with the matter. The case highlights the importance of transparent food labelling and accurate product information so that consumers can make informed choices while purchasing everyday food items.
