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    Brands celebrates India’s first #PinkBall Test match with their own catchy advertising skills

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    India is playing its first pink-ball, day-night Test match against Bangladesh at Eden Gardens today. As the main highlighted point of this Test series has always been the newly introduced “Pink Ball”.

    As the pink ball is now the talk of the nation, many brands have welcomed this new trend and celebrates India’s first #PinkBall Test match with quirky and relatable advertising creatives

    The question that always strikes to our mind is that, why Pink Ball for the match? Why specifically this colour? the query resolves below:

    Pink was the consensus colour after ball makers tried optic yellow and bright orange, which were easy to spot on the grass, and by fielders taking high catches.

    Batsmen, however, complained that these colours tended to merge with the brownish patches on the pitch.

     Pink balls collapse more slowly than white balls, but have better night visibility than red balls, making them the most suitable ball for day-night Test cricket.

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