More

    Amway India witnesses 200% surge in home deliveries

    Must Read

    Konark cycling expedition 1971 enters third leg

    The team of SINDH BRIGADE comprising of two officers and 18 other ranks from Jamnagar Military station...

    Covid 19 cases reached 17802 in Vadodara after 111 new cases on Saturday

    Total 102 discharged from hospital taking the total to 16400 Continue the rise Covid...

    Malls sealed in Vadodara for Covid guidelines violation

    VMC teams swung into action on Saturday to check the Covid 19 guidelines being followed by malls,...

    Looks at scaling home delivery orders to 5X by 2020

    Amway India is focusing on bolstering it’s home delivery (HD)and logistics network to support the surge in online orders. As a part of Amway’s10-year growth vision, focused on unleashing the power of entrepreneurship coupled with the emerging trend of social commerce, the global direct selling giant had begun integrating offline-to-online (O2O), earlier this year, to drive targeted results. The company has witnessed a significant shift to online sales, from 33.6% in Feb 2020 to over 70% today. Amway expects the trend to continue andforeseesthe online orders to reach over 5-6 lakhs per month bythe end of this year.

    Commenting on Amway’s home delivery strategy, Anshu Budhraja, CEO, Amway India, said,“In the last few months, we have witnessed a rapid shift in consumer behavior, especially in retail, with people increasingly migrating to online platforms for shopping. Amway too has observed a similar trend. As web sales doubled, there has been a significant upward shift in the home delivery orders, and we expect this trend to continue. To ensure seamless shopping experience and smooth last-mile delivery of orders, we are working towards strengthening our supply chain and logistics. We will be investing INR 30 crore to enhance the home delivery experience by adding warehouse space, manpower, new logistics partners, automation in warehouses, and other back-end processes. As we move forward, both offline and online platforms will form a key component of Amway India’s future strategy with a tremendous focus online, guided by consumer trends and behavior.”

    Talkingabout the growing online orders and its significance, Sanjeev Suri, Vice President – Global Omni Channel Logistics, Amway India, said, “Currently, we are doing over 2.8 lakh home deliveries, which is roughly 70%-80% of our total sales, from 1 lakh home deliveries before March, accounting to 40% of our total sales count. This reflects a new world order where consumers demand everything at the click of a button. The trend is especially relevant with the Indian consumers’ embracing e-commerce, which is expected to grow 27% to reach $99 billion by 2024, as per the latest report ‘Global Internet: e-commerce’s steepening curve’ by Goldman Sachs. To address this evolving trend, we are also planning to launch same-day delivery and online return services by the early next year, in Q1, to enhance the post-purchase experience.”

    To accommodate the evolving supply chain scenario, Amway India is working towards a robust supply chain and home delivery strategy. In line with this, Amway is building an independent last-mile delivery model under clearly structured multi-vendor national alliances. Currently, Amway is working with a combination of 18 local and national delivery partners and plans to strengthen this network by adding some leading national logistic partners by the end of 2020.

    The company is now servicing 8,000 pin codes and aims to scale up to reach 15,000 pin codes by adding more national players and leveraging their network. Amway is also looking to add 40% additional third-party manpower across India to support and fulfill the online demand.

    The increasing dependence on technology has paved the way for continued digital transformation at every level of Amway India’s operation. With the recent launch of multiple digital and social tools, Amway India aims to make it 10 times easier for the Amway direct sellers to seamlessly embrace online to buy and sell products and build their business.

    LEAVE A REPLY

    Please enter your comment!
    Please enter your name here

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Latest News

    Several trains of WR affected due to Kisan agitation and yard remodelling work at Kosi Kalan

    Due to ongoing Kisan agitation in Punjab, train movement has been affected and hence, few trains have...

    Covid 19 cases reached 17802 in Vadodara after 111 new cases on Saturday

    Total 102 discharged from hospital taking the total to 16400 Continue the rise Covid 19 cases in Vadodara reached...

    Malls sealed in Vadodara for Covid guidelines violation

    VMC teams swung into action on Saturday to check the Covid 19 guidelines being followed by malls, business establishments, shopkeepers and others...

    Special drive by Vadodara police to prevent spread of Covid 19

    During the last many days, a special drive was carried out by the Vadodara City Police to take effective and result-oriented action...

    Vadodara artist received gold medals for his painting from Ayodhya

    Also received Rabindranath Tagore Swadesh Ratna Sanman Award City based international artist Rajendra P.  Dindorkar received 'Rabindranath Tagore Swadesh...

    More Articles Like This

    - Advertisement -