2nd day of 5th International conference ITCC India 2019 in Vadodara

Panel discussion fashion show mark the day

The 5th International conference ITCC India 2019 on the theme Indigenous Textile Crafts Global Market and Trends is running successfully in Vadodara. The event has been a great success so far and vital issues related to craft sector’s present status and future are being addressed through various scientific sessions.

The Second day of the conference began with a panel Discussion on the Theme: Craft Economics. Amongst the panellist were Iti Tyagi (founder Craft Village), Iytha Mallikarjuna(Managing Director F-Tec Skill Development ,President Fair Trade Forum India) , Judy Frater( Founder Somiya Kala Vidya), Ranveer Sushila Sisodia(Director Dharohar Craft Pvt. Ltd CEO and Founder SAHAJ) and Dr Vaibhavi Ranavade (Academician and Designer label: Vaibhavi P) . Dean Prof. Anjali Karolia FFCSC was the Chairperson for the session.

Iti tyagi the first speaker of the day talked about craftpreneurs. She insisted that any person, designer or artisan who deals in craft can be an entrepreneur. Keeping up the integrity of the craft is of utmost value to the current scenario. Her success story is widely acclaimed and she has been recently conferred with ‘Nari Shakti Puraskar” for her immense contribution towards empowering women artisans.

Her talk was preceded by Dr. Vaibhavi Ranavade an alumnus of the department, who insisted that sensitizing the future generation about craft is the solution to increase livelihood for the artisans. Utilising social media for spreading the buzz word and making “made in india” popular is the crux of the matter. She asserted that the designers should work towards mindfulness about craft and slow fashion rather than focusing on numbers.

The third speaker was Mallikarjuna from Fair Trade Council of India. He enlightened the audience about fair trade practices and Marketing gateways. Reaffirming the Ideals of Gandhi he opened his speech with a remark “Be the Change”. He said conscious consumers and conscious decision making is going to promote crafts. He shared his personal Commitment to wear khadi each day. He said business is omnipresent and if not in business you are out, hence marketing and combining retail with craft sector is vital and also business can be sustained only by adopting 10 commandments of fair trade.

Last was Judy Frater’s who shared few success stories in craft Dayala Kudecha: designer weaver at Lakme Fashion week, Pancham Premji Sijju, Adil Mushtak young artisan, Laxmi Tulsi and Tara: sufi embroideres to name a few. he sTession was well complied by Prof. Anjali Karolia who summarised that now is the best time for crafts and foresees that the future is filled with hope and new possibilities.

The panel discussion furthered major deliberations with the audience on market creation, it’s economics and sustenance. Amongst the other people attending the session were Dean of academics, Prof. Michael Hann, Dr. Kate Wells, Prof. Sharmila Dua (NIFT DELHI), Dr. Nishi Surana , Prof. Vandana Bhandari, Dr. Kusum Chopra, Sanyogita Chaddha , Archana Jain, Dr. Reena Bhatia, Dr Hemlata Raval, Vandana Chauhan, Dr. Sarjoo Patel, Dr. Urvashi Pandey. Dr. Falguni Patel was master of the ceremony.

This was followed by a visit to the Department of Clothing and Textiles and a SME textile printing business to interact with the owners of their successful sustainable business model that can be replicated easily and is in existence since last 30 years.

The festivities of the International textiles and Costume congress India 2019 held at Maharaja Sayajirao University of Baroda, Vadodara continued till the evening. A fashion Show “Parikrama”- the eternal, showcased rich textile heritage of India. The show was opened by the royal chanderi saree collection of Rajmata of Baroda. Followed by “Tana Bana” and “Tasarika” revolving around woven textiles of India. Preceded by a sequence on printed and painted textiles; “CHAAP” and lastly a sequence of embroidered textiles” Sui Dhaga”.

A total of 17 sequences, 33 models, 30 designers participated in the event. The show was conceptualised by Beena Santosh Asst. Prof T.A.D, co-ordinated by Mitali Shah Asst. Prof T.A.D. All the sequences were choreographed by Manas Sharma. Garvita Sharma, Shehwar Mohibi , Rinku Agarwal assisted in organisation and execution of a flawless show.

The Highlight of the event was the fabulously handcrafted Patan Patola collection showcased by the Master Weaver Kanu bhai Salvi. Amongst the present were Dean Prof. Anjali Karolia Faculty of Family and Community Sciences , Prof. Madhu Sharan Head of Department of Clothing , Prof. Michale Hann President ITCC, Dr. Kate Wells, Dr. Reena Bhatia and distinguished alumni of the department. Beena Santosh and Shehwar were masters of the ceremony.